自媒体时代移动短视频的机遇与挑战

Xin Gao Arts and Media College of Bohai University

摘要：随着网络媒体时代的不断发展，对信息传播路径的要求也越来越高。而目前流行的手机短视频在一定程度上满足了人们拓宽传播途径的需要。本文主要介绍了移动短视频及其发展现状，分析了其流行的原因和传播的优缺点，并针对其存在的问题提出了一些建议。

随着移动互联网技术的不断发展和4G网络的出现，使用智能手机的人数急剧增加，人们不再局限于文字和图片信息的传输。智能手机的发展为动态图像带来了更多的可能性。每个人都可以用手机拍视频，人们更喜欢在移动终端上看视频。作为自媒体时代的网络社区之一，短视频的功能在人们中得到普及，人们的社会生活开始受到动态图像的深刻影响。

关键词：1；关键媒体时代2;移动视频3;机遇和挑战

1.移动短视频及其发展现状

2014年，智能手机短视频的应用在中国掀起了新一轮的浪潮，但是在学术领域和产业领域对短视频的定义并不统一。据信有人认为短视频是一种新的视频格式，视频长度为几秒，

主要依靠移动智能终端实现快速拍摄和美化编辑，并实现社交媒体平台的实时分享和无缝连接。随着移动社交视频的不断发展，人们可以用智能手机或平板电脑拍摄极短的视频(一般为8-30秒)。有人认为，移动短视频社交应用是一种基于移动智能终端的新型社交应用，人们可以用移动设备在短时间内(一般在30秒内)捕捉到视频，并且可以快速编辑和神化。

2手机短视频流行的原因

2.1生产简单化，形式多样化，接入方便。

移动短视频制作简单，客户不需要专业设备。它可以可在30秒内实现移动端与拍摄功能和制作编辑短视频只需要很短的时间，这使得随时随地拍摄视频成为可能。同时，短视频可以多样化，不需要后期编辑因为短视频最流行的社交应用都具有后期制作的功能。点击选择图案，即可实现多种形式的视听效果。在现代互联网中，随着信息的不断增加，人们的注意力总是被分散，尤其是文本形式单一的文本。文本和图像要求人们有更高的理解能力和理解能力。因此，人们更倾向于选择相对准确和可视化的动态图像，显示了短视频的明显优势，更容易被人们接受。

2.2现场情况的恢复，以及传播影响的扩大

随着社会的不断发展和科学技术的进步，传播的方式和手段在不断进步，自媒体也在不断更新。从纸媒到网络时代，从传统手段到自媒体，大众传播发生了巨大的变化。今天，移动社交媒体已经渗透到人们生活的方方面面，每个人都可以随时随地“播报新闻”。短视频的出现为人们发布信息提供了一种新的途径。当社会突发事件发生时，现场人员可以在短视频中拍摄现场场景，快速恢复现场的真实场景。随着动态图像的影响越来越大，受众的争议性越来越大，一些短视频的传播可以引起网民的讨论。舆论的力量促使有关部门迅速处理问题。此外，短视频在一定程度上为事件调查提供了有力的证据，比其他证据更具有真实性。

2.3新闻的精神需求和要求得到满足

满足人们的精神需求是手机短视频流行的重要原因。在信息不断发展的今天，信息渠道充满了正能量的内容。然而，人们厌倦了这些，更喜欢与他人分享一些有趣的消息。短片的运用是为了迎合人们的心理去分享。当有价值的信息被他人接受时，用户可以通过分享来实现自我满足。另外，现代人在面对更大的生活压力时，由于不需要面对面的见面，往往会在互联网上找到热门的网络话题，因此发布短视频的直觉比现实生活中更大，这在一定程度上可以缓解压力。移动短视频在一定程度上可以满足人们对新闻的需求，其直接性适合新闻的特点。

3.移动短视频的机会

在中国经过两年多的发展，手机短视频已经成为生活中不可或缺的一部分，不仅是一种媒体形式，更是一种重要的社交工具。移动短视频引发了诸多热点问题，成为一种社会现象，打破了传统的信息传播观念，受到越来越多客户的青睐。事实上，短视频有着悠久的历史。在传统电视媒体时代，短视频实际上包括各种新闻、政治新闻、有趣的家庭视频和其他形式的节目。随着互联网特别是移动终端的快速发展，短视频的制作方式、传播方式以及用户的观看习惯都发生了很大的变化，制作、播放、观看的量都有了明显的增加。由于碎片化的时间，以及移动媒体用户消费方式和消费习惯的变化，短视频的优势更加突出。

3.1多元化盈利模式

首先，短视频与传统电视媒体播放的长视频相比，更适合移动媒体的阅读习惯;其次，短视频比传统的图像信息有更好的表现，更直观，更多样化，交互性更强，特别是“弹幕”等交互手段，用户的参与和交互体验达到了一个新的水平。第三，由于短视频的制作方法和技术多样化，传播运营平台的制作成本和运营成本相对较低，其优势比传统电视媒体和广播传播平台更加明显。第四，从营销的角度来看，短视频借助互联网和互联网经济，比传统的内容模式更贴近用户的具体情况，也能满足受众和商业投资者的多样化需求。与PC端上的长视频相比，随着“短、可调、快”传输模式和消费模式的接受，短视频更有可能实现二次传输和多路传输。用户可以在任何情况下更好的利用时间进行短视频的拍摄，甚至可以在一定时间内多次拍摄，增加消费频率。总之，这些都为短视频创作者和平台运营商带来了多样化的盈利模式。

3.2基于短视频的优势，更具吸引力

移动短视频满足了用户自主创新的需求，为用户提供了丰富的交流沟通平台。此外，对于用户来说，他们可以通过视频分享获得更多的信息，这在一定程度上丰富了他们的社交生活。同时，移动短视频的许多应用都具有以娱乐和社交为核心的特殊功能。人们可以通过观看和拍摄有趣的短视频来缓解工作和学习上的压力。自媒体的出现也为媒体整合创造了新的途径，为新闻传播注入了新的活力。在自媒体时代，每个人都可以成为传播者。人们可以通过移动短视频随时捕捉场景并及时传播和分享。许多问题被记录在案，许多社会问题已成为人们关注的焦点。

4. 移动短视频的挑战

4.1更加严重的性暴力画面

然而，随着移动短视频的广泛应用，其存在的问题也越来越明显。目前，移动短视频更多的是一种传播媒体，而不是内容。许多网民用手机发布短视频，这已经成为他们生活的一部分，然而，有更多的性和暴力图片，因为它是更可能刺激和可怕的图片引起人们的注意，这是严重的。因此，移动短视频使得这些内容的传播更加方便，涉及到的人的隐私无法得到保护。短视频的内容被公开，严重侵犯了他们的隐私权。

4.2移动短视频的健康发展需要付出更多努力

由于手机短视频的时间有限，这些碎片化的内容更容易让人在一些社交活动中产生断章取义的误读和困惑。短视频创造了一个分享的时代，这种新的社交生活已经渗透到生活的方方面面，经过两年多的发展，已经有了明显的人气和偏好。然而，移动短视频的发展才刚刚起步，国内技术还不成熟，还有很长的路要走。对于用户来说，自媒体时代，移动短视频的出现重构了人们的生活，而重构的满意或不利结果需要更多的用户自己去把握

5. 结论

综上所述，本文认为短视频是自媒体时代社交媒体的一种新型传播方式和手段。与长视频相比，短视频更能满足移动媒体的需求，是打造“互联网 ”内容的手段，其发展前景是广阔的。然而，随着其爆炸式的增长，内容创造者和平台运营商应该保持清醒的头脑。互联网和移动媒体监管越严格、越规范，对短视频的制作和传播要求就越高。由于短视频发布平台的增加，内容创作者可以选择更有影响力的传播平台，也可以选择在更多的平台上发布视频。同时，应选择资质全面、安全系数较高的授权平台。对于平台运营商来说，高质量的短视频内容仍然是平台聚焦和稳定运营的基础和保障。可以预见，随着短视频的日益成熟，那些内容质量差的短视频将更加难以生存。具有较强原创内容制作能力，适合相关政策和法律法规的平台，可以借助短视频更好地获取行业利润。

外文文献出处：Xin Gao. Opportunities and Challenges of Mobile Short Video in We-Media Era[A]. Institute of Management Science and Industrial Engineering.Proceedings of 2018 4th International Conference on Economics,Social Science,Arts,Education and Management Engineering(ESSAEME 2018)[C].Institute of Management Science and Industrial Engineering:计算机科学与电子技术国际学会(Computer Science and Electronic Technology International Society),2018:4.

附外文文献原文

Opportunities and Challenges of Mobile Short Video in We-Media Era

Abstract:

With the continuous development of Internet media era, the requirements of information transmission path is higher. And the currently popular mobile short video satisfies the need of people to widen transmission approaches to some extent. This paper mainly introduces mobile short video and its development status, then analyzes the reasons for its popularity and advantages and disadvantages of transmission, and propose some suggestions bases on its problems.

With the continuous development of mobile Internet technology and the appearance of 4G network, the number of people using smartphone increases dramatically, and people are no longer constrained in the transmission of information in text and pictures. The development of smartphone brings more possibility for dynamic images. Everyone can shoot a video with phone and people prefer to watch video on mobile terminal. As one of online community in we-media era, the function of short video is popularized among people and their social life began to be influenced deeply by dynamic images.

1.Mobile Short Video and its Development Status

In 2014, the application of smartphone short video brought a new round of tide in China, however, there is not a unified definition on it in academic field and industrial field. It is believed by some people that short video is a new video format with the video length of several seconds, mainly relying on mobile smart terminal to realize rapid shot and beautifying editing, and realize real-time sharing and seamless connection in social media platforms.The incessant development of mobile social video makes it possible for people to capture extremely short video (8-30 seconds generally) with smartphone or tablet PC. Some people believe that the social application of mobile short video is a new social application based on mobile smart terminal, so that people can capture video within a short period of time (generally within 30 seconds) with mobile devices, which also can

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Opportunities and Challenges of Mobile Short Video in We-Media Era

Abstract:

With the continuous development of Internet media era, the requirements of information transmission path is higher. And the currently popular mobile short video satisfies the need of people to widen transmission approaches to some extent. This paper mainly introduces mobile short video and its development status, then analyzes the reasons for its popularity and advantages and disadvantages of transmission, and propose some suggestions bases on its problems.

With the continuous development of mobile Internet technology and the appearance of 4G network, the number of people using smartphone increases dramatically, and people are no longer constrained in the transmission of information in text and pictures. The development of smartphone brings more possibility for dynamic images. Everyone can shoot a video with phone and people prefer to watch video on mobile terminal. As one of online community in we-media era, the function of short video is popularized among people and their social life began to be influenced deeply by dynamic images.

1.Mobile Short Video and its Development Status

In 2014, the application of smartphone short video brought a new round of tide in China, however, there is not a unified definition on it in academic field and industrial field. It is believed by some people that short video is a new video format with the video length of several seconds, mainly relying on mobile smart terminal to realize rapid shot and beautifying editing, and realize real-time sharing and seamless connection in social media platforms.The incessant development of mobile social video makes it possible for people to capture extremely short video (8-30 seconds generally) with smartphone or tablet PC. Some people believe that the social application of mobile short video is a new social application based on mobile smart terminal, so that people can capture video within a short period of time (generally within 30 seconds) with mobile devices, which also can be edited and beatified rapidly.

2.Reasons for the Popularity of Mobile Short Video

2.1 The simplified production, diversified forms and easy access.

The production of mobile short video is easy and clients do not need professional devices. It can be realized within 30 seconds in mobile terminal with shooting function and the production and editing of short video just take a short period of time, which makes it possible to shoot video anywhere and at any time. At the same time, short video can be diversified without post-editing because most popular social applications of short video are with the function of post-production. Click and select the pattern, and the audio and visual effects in various forms can be realized. In modern Internet, with the continuous increase of information, peoplersquo;s attention is always distracted, especially for texts in single form. Text and images require the higher understanding and understanding capability of people. Therefore, people prefer to choose relative accurate and visualized dynamic images, which shows the evident advantages of short video with easier acceptance by people.

2.2The recovery of site situation, and the widening influence of communication

With the incessant development of society and the progress of science and technology, the approaches and means of communication is in progress and we-media is updated in the process. From paper media to network era, from traditional means to we-media, great changes happen in mass communication. Today, mobile social media has penetrated into all aspects of peoplersquo;s life, and everyone can “broadcast news” anywhere at any time. The appearance of short video provides a new approach for people to publish information. When social emergency occurs, people on site can shoot site scene in short video, which can rapidly recover the real scene of site. With the larger influence of dynamic images, and controversial audience, some certain transmission of short video can arouse the discussion of netizens. The power of public opinion promotes related departments to deal with problems rapidly. Besides, short video provides powerful evidence for incident investigation to some extent with more authenticity than other evidences.

2.3 The spiritual need and requirements of news satisfied

The satisfaction of peoplersquo;s spiritual need is an important reason for the popularity of mobile short video. In today with incessant development of information, information channels are full of contents with positive energy. However, people are tired of these, and prefer to share some interesting news with others. The application of short video is to cater to peoplersquo;s psychology to share. When valuable information is accepted by others, users can realize self-satisfaction by sharing. In addition, faced with heavier life pressure, modern people tend to find hot network topic on Internet because they are not required to meet each other face to face, thus the intuition of publishing short video is larger than in real life, which can alleviate pressure to certain extent. Mobile short video can satisfy news requirements of people to some extent and its directness is suitable for the characteristics of news.

3. Opportunities of Mobile Short Video

After more than two years of development in China, mobile short video has become an indispensable part of life, not only as a media form, also as an important tool for social communication. Mobile short video arouses many hot issues, becomes a social phenomenon, breaks traditional information transmission idea and is preferred by more clients. In fact, short video has a long history. In the era of traditional television media, short video actually includes various kinds of news, political news, interesting family video and programs in other forms. With the rapid development of Internet, especially m

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