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毕业论文网 > 任务书 > 管理学类 > 市场营销 > 正文

消费者自我关注对购买决策的影响研究任务书

 2020-02-20 09:02  

1. 毕业设计(论文)主要内容:

1.梳理自我关注对消费行为影响的文献;
2.构建自我关注、情绪和消费决策的测量量表,设计实验并招募志愿者进行实验;
3.对实验数据进行分析,得出结论;
4.基于以上研究发现,撰写结论与启示和营销建议。

2. 毕业设计(论文)主要任务及要求

(1)查阅不少于15篇的相关文献,其中英文资料不少于3篇,近3年以来的期刊不少于10篇,按进度完成开题报告,论文提纲和答辩提纲。

(2)论文字数在12000字以上,严格按论文写作进度计划与毕业论文写作规范,独立完成学位论文写作。

(3)资料翔实、数据可靠、理论联系实际,观点明确,论证合乎逻辑。

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3. 毕业设计(论文)完成任务的计划与安排

(1)2018年12月20日前:师生进一步明确论文选题,完成任务书工作。

(2)2019年1月5日前:学生提交开题报告初稿给指导老师。

(3)2019年1月5日~10日:学生根据导师意见修改开题报告。

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4. 主要参考文献

[1] chang, h.h. and i.w. hung, mirror, mirror on the retail wall: self-focused attention promotes reliance on feelings in consumer decisions. journal of marketing research, 2018. 55(4): p. 586-599.
[2] weiss, l. and g.v. johar, products as self-evaluation standards: when owned and unowned products have opposite effects on self-judgment. journal of consumer research, 2016. 42(6): p. 915-930.
[3] hong, j. and h.h. chang, “i” follow my heart and “we” rely on reasons: the impact of self-construal on reliance on feelings versus reasons in decision making. journal of consumer research, 2015. 41(6): p. 1392-1411.
[4] barasch, a. and j. berger, broadcasting and narrowcasting: how audience size affects what people share. journal of marketing research, 2014. 51(3
): p. 286-299.
[5] hung, i.w. and r.s. wyer, effects of self-relevant perspective-taking on the impact of persuasive appeals. personality and social psychology bulletin, 2013. 40(3): p. 402-414.
[6] chang, h.h. and m. tuan pham, affect as a decision-making system of the present. journal of consumer research, 2013. 40(1): p. 42-63.
[7] hung, i.w. and a. mukhopadhyay, lenses of the heart: how actors’ and observers’ perspectives influence emotional experiences. journal of consumer research, 2012. 38(6): p. 1103-1115.
[8] hung, i.w. and r.s. wyer, shaping consumer imaginations: the role of self-focused attention in product evaluations. journal of marketing research, 2011. 48(2
): p. 381-392.
[9] michel tuan pham, c.g.d.r. and j.a. stuart, shaping customer satisfaction through self- awareness cues. journal of marketing research, 2010. 47(5): p. 920-932.
[10] hung, i. and s.w.j. robert, the role of affect, music and self-awareness in consumer information processing. advances in consumer research, 2009. 36: p. 1017-1018.
[11] goukens, c., s. dewitte and l. warlop, me, myself, and my choices: the influence of private self-awareness on choice. journal of marketing research, 2009. 46(5): p. 682-692.
[12] snow, c., t. shelley duval and p. silvia, when the self stands out: figure?-?ground effects on self-focused attention. self and identity, 2004. 3(4): p. 355-363.
[13] silvia, p.j. and a.e. abele, can positive affect induce self-focused attention? methodological and measurement issues. cognition and emotion, 2002. 16(6): p. 845-853.
[14] silvia, p.j. and g.h.e. gendolla, on introspection and self-perception: does self-focused attention enable accurate self-knowledge? review of general psychology, 2001. 5(3): p. 241-269.
[15] dhar, r. and k. wertenbroch, consumer choice between hedonic and utilitarian goods. journal of marketing research, 2000. 37(1): p. 60-71.
[16] gould, s.j., assessing self-concept discrepancy iexcl;n consumer behavior: the joint effect of private self- consciousness and self-monitoring. advances in consumer research, 1993. 20(1): p. 419-424.
[17] gould, s.j. and b. barak, public self-consciousness and consumption behavior. the journal of social psychology, 1988. 128(3): p. 393-400.
[18] pyszczynski, t., k. holt and j. greenberg, depression, self-focused attention, and expectancies for positive and negative future life events for self and others. j pers soc psychol, 1987. 52(5): p. 994-1001.
[19] hormuth, s.e., self-awareness and drive theory: comparing internal standards and dominant responses. european journal of social psychology, 1982. 12(1): p. 31-45.
[20] carver, c.s. and m.f. scheier, self-focusing effects of dispositional self-consciousness, mirror presence, and audience presence. journal of personality and social psychology, 1978. 36(3): p. 324-332.
[21] pryor, j.b., et al., self-focused attention and self-report validity. journal of personality, 1977. 45(4): p. 513.
[22] scheier, m.f. and c.s. carver, self-focused attention and the experience of emotion: attraction, repulsion, elation, and depression. j pers soc psychol, 1977. 35(9): p. 625-36.

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