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Mobile gaming: Industry challenges and policy implications

论手机游戏所面临的产业挑战和政策影响

Available online4January2012

Keywords: Mobile gaming/ Mobile content and applications/ Gaming industry/ Mobile ecosystem

论文信息

网络发表时间2012年1月4日

关键词：手机游戏/手机增值服务及应用/游戏产业/手机生态系统

Abstract

Mobile games are a prime example of a successful mobile application and demonstrate the increasing range of platforms for the media and entertainment industries. Against this convergent background, this paper introduces the basic features of the mobile gaming market and its industrial ecosystem together with its main actors and activities. The focus of the paper lies in the challenges ahead for the evolution of mobile applications into a potentially dominant game platform and the possible disruptions along this road. The deep personal relationships between users and their mobile devices are considered to further explore the link between mobile games, playersrsquo; strategies and pending techno-economic developments. The paper concludes with a brief discussion of some policy options to assist with the development of this domain.

2011 Elsevier Ltd. All rights reserved.

摘要：手机游戏是一个完善的手机应用系统所具备最基本的一项应用，为传媒和娱乐产业提供越来越广泛的平台。针对这一趋同形势，本文介绍手机游戏市场的基本特点及其产业生产系统，同时阐述手机游戏所扮演的主要角色及参与的相关活动。此文重点关注手机应用程序向潜在主导游戏平台发展过程中所面临的挑战以及在此过程中可能发生的中断。使用者和移动设备的深层次关系存在于进一步开发手机游戏、玩家战术和未来技术经济发展的联系。本文结尾部分对部分政策做以简要分析，以促进该领域发展。

2011爱思维尔公司版权所有

1. Introduction

Applications for mobile devices are an outstanding example of the convergence between electronic communications and the media and entertainment industries. Convergence usually implies major expectations of new businesses based on the opportunities of an unexplored domain as well as the practical difficulties in transforming existing markets and understanding new preferences of users. This is the case for mobile gaming .In fact, the appeal and opportunities of this market are attracting innovators, entrepreneurs and many old and new industry players. Together, these groups are reshaping this industry.

1. 引言

移动设备应用程序是电子通讯、传媒和娱乐产业趋同性的杰出代表。趋同性通常在新事物中背负众望，这些事物涉及未开发领域，在进入现有市场的转变中存在现实困难同时了解客户新需求。这就是手机游戏。市场需求和机会对于发明家、企业家、众多新旧产业参与者有着极大的吸引力，同时，这些人群又在重新定义着这个产业。

There has also been some academic interest in the field of mobile gaming (or, more appropriately, in mobile entertainment) during the last decade. However, the available literature has adopted either the social media perspective or the game design perspective. A holistic view is still lacking, specifically in view of the recent developments in mobile gaming. There is very recent academic interest in mobile platforms, in the development of mobile applications on these platforms, and in the videogame industry in general. References provided throughout the text present some of the most relevant contributions with regard to mobile gaming. However, the authors consider the specific mobile gaming perspective to be insufficiently addressed thus far.

在过去的十年里，针对手机游戏（或者更确切的讲是针对手机娱乐）也有一些学术观点。然而，现有文献仍引用社交媒体和游戏设计理念，缺乏整体观念，尤其是针对手机游戏的新发展。通常，在手机平台方面、依附这些平台的手机应用的发展，以及电视游戏领域有特别新的学术观点。文件形式的参考文献表述与手机游戏关联最密切的文章，然而，笔者针对手机游戏的详细观点并没有得到充分的引用。

This paper provides an overview of the status and future prospects of mobile gaming, with a view toward possible policy options that may target this area. Its main aim is to provide some direction for further academic research on this timely topic. The methodology used in this study is based on desk research of the available literature and the data provided by the industry, complemented by a small survey conducted in 2010 to verify the status of the domain from the usersrsquo; perspective.

此文介绍手机游戏的现状和发展前景，阐述此领域可能实现的可能性政策。目的在于为手机游戏这个热门话题的进一步学术研究提供一些指导。此文所用的方法论依据为相关文献及行业数据，依据2010年小规模调查进行完善并从使用者角度进行修正。

ⁿ Corresponding author.

E-mail addresses: cfeijoo@cedint.upm.es (C. Feijoo), jlgomez@cee.uned.es (J.-L. Goacute;mez-Barroso),

jmaguado@um.es (J.-M. Aguado).

0308-5961/$ - see front matter amp; 2011 Elsevier Ltd. All rights reserved.

doi:10.1016/j.telpol.2011.12.004

n对应作者。

电子邮件地址：cfeijoo@cedint.upm.es（C. Feijoo），jlgomez@cee.uned.es（J. L.去acute;oacute;巴罗佐），

jmaguado@um.es（J·M.阿瓜多）。

0308-5961 / $ -见前面的问题和2011出版社有限公司版权所有。

关键词：10.1016/j.telpol.2011.12.004

The paper is structured as follows. After a brief summary of the evolution of the mobile gaming industry, the mobile game ecosystem will be introduced in some detail, along with the main playersrsquo; strategies and techno-economic models as an indication of the status of the supply side. The demand side is presented in the next section. Section 5 presents the challenges ahead for the evolution of mobile devices into a potentially dominant game platform as well as some of the possible disruptions along this road. Finally, some policy options a

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